Hiring a photographer can be difficult since there are so many to pick from and also it can be challenging to find someone who does exactly what you need.
Let us talk about how to choose wisely and steer clear of any potential dangers of selecting the wrong type of photographer.
Let us first discuss why we need to hire any professional photographer at all, as these days one can use a smartphone and can click almost anything.
Just look at the works done by a professional photographer like Lisa Saad, (who is a Melbourne-based award-winning commercial photographer) in her Anonymous Man Collection. The showcase of a unique series of photographic art will totally blow you out!
The following are a few good reasons to hire a professional photographer for commercial purposes:
- Most people are going to judge your brand only based on your photographs
- Commercial photographers can actually communicate emotions and ideas specific to your brand
- A professional photographer can show the unique benefits of your products and company culture
- If your reputation is at stake, then a good photographer can change it
- They have the proper skills and expertise
Just look at the works of Lisa Saad in her Project 11 and you will realize how a simple concept can be shown in an effective manner!
What should you look on your photographer?
- Find out what his/her specialty is
To locate someone who specializes in the kind of photography you are searching for, you must first understand your personal demands before you can begin your search for a photographer.
Most photographers are specialized in any of the following areas:
- Event photography
- Product photography
- Portrait photography
- Documentary photography
- Scientific photography
- Nature photography
- Architecture photography
- Editorial photography
- Sports photography
- Advertising photography
Once you are clear about your needs then you need to focus your search for the appropriate professional for your needs. Take some time and give a thought to it, then it will become easier for you.
- Do a little research on his/her work
You have to do your research before you contact anyone. Once you are sure what area of photography you need, it is helpful to ask:
- Is there a photographer having a niche in the area in your particular field?
- Which photographer your competitors or contemporaries are using?
- Is there any trade association/organization that is related to your own field? If yes, they would make a wonderful place to start. They can feature a section on their website with suggested photographers or host trade exhibitions with photographers as exhibitors.
- Try to see his/her work based on your perspective
Lastly, consider the photos’ aesthetics. Select a photographer who can deliver the vision you have for your project. There are a number of style factors that could be taken into account, including:
- Framing
- Composition
- Lighting
- Color
- Depth of field
Additionally, if product photography pictures that you are particularly looking for in your project then try to look closely at the choices made for surfaces, backdrops, and props in the various images of the photographer.
To contact Lisa Saad Photographer or to know more about her works, check out her Instagram.